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Story Structure, Audience & Relevance Laura Warren 2026-08-13 Story Structure, Audience & Relevance Laura Warren 2026-08-13

What does “story” really mean in data storytelling

Everyone asks for one. Everyone believes they’re delivering one. The frustration on both sides is real

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Insights & Judgement, Audience & Relevance Laura Warren 2026-08-13 Insights & Judgement, Audience & Relevance Laura Warren 2026-08-13

Winning depends on how you keep score

Two perspectives, one argument. Most organizations invest heavily in the moment and underinvest in the story that has to survive it.

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Communication & Influence, Audience & Relevance Laura Warren 2026-08-13 Communication & Influence, Audience & Relevance Laura Warren 2026-08-13

What does compelling really mean in data storytelling

Everyone asks for compelling stories. But over time, “compelling” has become corporate shorthand

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Audience & Relevance, Story Structure Laura Warren 2026-08-12 Audience & Relevance, Story Structure Laura Warren 2026-08-12

The Oak Tree Model: A new way to think about data storytelling

Like an oak tree draws its strength from deep in its roots, strong data stories grow from habits you can’t always see.

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Audience & Relevance, Insights & Judgement Laura Warren 2026-08-12 Audience & Relevance, Insights & Judgement Laura Warren 2026-08-12

What “know your audience” means in data storytelling

“Know your audience” is a common phrase when trying to connect in any form, from writing to sales to teaching.

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Audience & Relevance, Story Structure Laura Warren 2026-08-12 Audience & Relevance, Story Structure Laura Warren 2026-08-12

Three keystone habits of great data storytelling

Great data storytelling is a skill, not a talent. Great data storytellers know that facts alone don’t inspire change

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Story Structure, Audience & Relevance Laura Warren 2026-08-12 Story Structure, Audience & Relevance Laura Warren 2026-08-12

The greatest skill to master as a data storyteller

When it comes to landing your message, remember your audience will realistically remember just one thing from any presentation.

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AI & Data Storytelling, Audience & Relevance Laura Warren 2026-08-12 AI & Data Storytelling, Audience & Relevance Laura Warren 2026-08-12

Is AI going to change the face of data storytelling?

Artificial intelligence isn’t new, its origins go back close to 80 years at this point

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Audience & Relevance, Communication & Influence Laura Warren 2026-08-12 Audience & Relevance, Communication & Influence Laura Warren 2026-08-12

What “Don’t Look Up” teaches us about data storytelling

Yes, it’s a satirical dark comedy about impending global doom, but there is one scene that encapsulates everything that can go wrong in data storytelling.

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Insights & Judgement, Audience & Relevance Laura Warren 2026-08-12 Insights & Judgement, Audience & Relevance Laura Warren 2026-08-12

When it’s an insight, and how to get there

If you really want to know where you stand as a provider of insight, it’s good to take a step back

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Insights & Judgement, Audience & Relevance Laura Warren 2026-08-12 Insights & Judgement, Audience & Relevance Laura Warren 2026-08-12

What’s an insight? (and who decides?)

While data analysis can uncover all kinds of useful information, not everything that is revealed is truly insightful.

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Insights & Judgement, Audience & Relevance Laura Warren 2026-08-12 Insights & Judgement, Audience & Relevance Laura Warren 2026-08-12

Stories must stay true to data

Reaching business goals does not come from spin. And putting conclusions before data helps no one.

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Story Structure, Audience & Relevance Laura Warren 2026-08-12 Story Structure, Audience & Relevance Laura Warren 2026-08-12

What story is your data telling?

Presenting data to create a business case that inspires action goes far beyond charts and graphs

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