A focused starting point for teams learning to tell better data stories
Each Launchpad is a tip-rich session on one essential dimension of data storytelling – bringing focus, driving connection, or building credibility around the messages that matter most.
Practical 90-minute sessions built to develop essential data storytelling skills.
Teams walk away clearer on what great, decision-ready data storytelling looks like.
Organizations gain a shared storytelling language for clearer, more productive conversations.
Frameworks
A reusable storytelling framework
Skill
An understanding of audience, to connect stories to decisions
Application
Immediate application to real work
Language
A shared language for data stories
Best for teams that need confidence in their data-informed decisions
L&D teams
Analytics teams
Teams new to data storytelling
Cross-functional leadership
Launchpad Topics
Choose the Launchpad that meets teams early in their data storytelling journey.
FOCUS
Numbers to Narratives
Cut through the noise to focus on what really matters – the information that drives decisions. Using the POET Technique™, they learn how to filter for relevance, answer “Is it good?,” and shape stories that are clear, confident, and decision-ready.
CONNECTION
Stories That Connect
Help teams adapt their message to different audiences using the Communication Matrix and POET Technique™. They learn how to shift tone, framing, and depth so every story connects – whether the listener is an expert, explorer, or executive.
CREDIBILITY
Credibility to Trust
Help your team move beyond telling the story to being heard as trusted voices. Through the POET Technique™ and trusted-advisor mindset, they learn how to add context, confidence, and clarity — elevating conversations from information to decision-ready influence.
Data storytelling launchpad FAQs
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Both! Launchpads work well virtually or in person, so we can choose the format that makes the most sense for your team.
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Yes. We’ll tailor the session to your team’s context and learning priorities, using relevant scenarios and examples to connect the frameworks to the communication challenges they actually face. The goal is for the learning to feel immediately familiar and useful.
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A useful shift in thinking – and practical tools they can put to work right away. Participants leave with shared language, a clearer way to think about decision-ready communication and frameworks they can start applying to their own work.
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Yes. A 60-minute practice session can be added to give participants an opportunity to apply the concepts after the Launchpad under Storylytics guidance. If your team needs deeper practice and capability-building, an Immersive Workshop may be a better fit.
“With any training, the true benefit can only be measured after people have had a chance to put what they learned into practice. Laura collaborated with us to develop and facilitate a session for our marketing team on using storytelling to make a better impact with data. My team and I are still leveraging those approaches, and we're becoming more effective at influencing business direction and driving results.”
Nicole Bleiwas
The best data storytellers trust Storylytics
Let's talk
20-minutes is often enough to find the best leverage point in your organization.
Laura Warren
Founder, Storylytics
