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Story Structure, Audience & Relevance Laura Warren 2026-08-13 Story Structure, Audience & Relevance Laura Warren 2026-08-13

What does “story” really mean in data storytelling

Everyone asks for one. Everyone believes they’re delivering one. The frustration on both sides is real

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Communication & Influence, Story Structure Laura Warren 2026-08-13 Communication & Influence, Story Structure Laura Warren 2026-08-13

Presentation skills can’t save a weak data story

If a story only works when you’re in the room, the problem is less likely to be how you present – it’s whether anyone understands why it matters.

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Audience & Relevance, Story Structure Laura Warren 2026-08-12 Audience & Relevance, Story Structure Laura Warren 2026-08-12

The Oak Tree Model: A new way to think about data storytelling

Like an oak tree draws its strength from deep in its roots, strong data stories grow from habits you can’t always see.

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Audience & Relevance, Story Structure Laura Warren 2026-08-12 Audience & Relevance, Story Structure Laura Warren 2026-08-12

Three keystone habits of great data storytelling

Great data storytelling is a skill, not a talent. Great data storytellers know that facts alone don’t inspire change

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Story Structure Laura Warren 2026-08-12 Story Structure Laura Warren 2026-08-12

The “but, therefore” of data storytelling

At the base level, data storytelling isn’t that different from creative storytelling.

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Story Structure, Audience & Relevance Laura Warren 2026-08-12 Story Structure, Audience & Relevance Laura Warren 2026-08-12

The greatest skill to master as a data storyteller

When it comes to landing your message, remember your audience will realistically remember just one thing from any presentation.

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Story Structure Laura Warren 2026-08-12 Story Structure Laura Warren 2026-08-12

Why visualization alone isn’t storytelling

It never fails whenever I tell an audience “visualization isn’t storytelling,”

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POET Technique, Story Structure Laura Warren 2026-08-12 POET Technique, Story Structure Laura Warren 2026-08-12

Every page is a story

Strong data stories stand alone, they don’t depend on a human voice-over to deliver clear insights that demand action.

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Story Structure, Audience & Relevance Laura Warren 2026-08-12 Story Structure, Audience & Relevance Laura Warren 2026-08-12

What story is your data telling?

Presenting data to create a business case that inspires action goes far beyond charts and graphs

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Story Structure Laura Warren 2026-08-12 Story Structure Laura Warren 2026-08-12

The three core steps to data storytelling

Building an effective data story is based on a sequential process;  first data, then narrative, and finally visualization.

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